Google make it again and took the market by surprise launching Google Maps Navigation for Android 2.0, as a nice sneak preview on what we can expect from their new Android version. In the site you can also get more information about what is going to be the first mobile using Google Maps Navigation which is going to be launched by Verizon Wireless in the US and Motorola. (Motorola Droid).
Google launched a new GPS navigation system for cars (launching Google Maps Navigation) that will work for any Android 2.0 enabled device and will include 3D views, voice navigation among other interesting features.
Right after Google announced this new service, shares from Garmin and TomTom literally crashed on stock markets. From a market point of view the message was clear: Google changed the game again by creating a better service and for free!
Shares price from Garmin went down 16.38% on Nasdaq index, meanwhile TomTom shares price plunged 20.8% on Amsterdam stock exchange. The picture above shows the dramatic situation. You can also follow their share on real time here.
Social networking and blog sites accounted for 17% of all internet activity worldwide during last August. This means that every one out of six minutes online is devoted to social media activities according to Nielsen Company.
The popularity of sites like Facebook, Twitter, Linkedin, MySpace is four times higher than 2005. On September 2009, Facebook reached 300 Millions users and also increased their user time spent on the site in more than 83% compared to last year.
By 2020 more than 50 billion devices will be connected using broadband connections and every one of us will be surrounded by an average of 10 devices.
M2M is an acronyms for machine-to-machine technology that supports wired or wireless communication between devices. Usually, M2M is more like a set of businesses specifically involved in automating an application between remote devices and an enablement platform. M2M services could be used for automatic pull/ push of data or automatic processing of data.
Wireless M2M encompass a wide range of wireless network technologies including cellular networks, satellite networks, RFID, Wi-FI and Wimax among others.
Currently most of the wireless M2M market is related to RFID applications where Access control, Animal ID, Automobile immobilization and Electronic toll collection encompass 56% of the market according to strategy analytics.
Nevertheless this technology is under a complete revamp mainly driven by the wide spread of mobile broadband. New opportunities will arise in industries like Automotive, Home appliances and utitlies, generating opportunities for ICT stakeholders.
From January 2010 Levi Strauss & Co will introduce a small change in their products as a step to help reduce the amount of textiles that are thrown away every year. Levi’s will give their clothing’s tags a new use by adding a “donate to goodwill” icon in order to raise people’s consciousness about recycling clothes. The tag will also encourage users to wash their jeans less, wash in cold water and line dry to cut down energy usage.
Maybe you are a small business owner or an entrepreneur interested on using Social media as a way to promote your business or ideas, engage with potential customers and create more traction around your business. Probably you already have a Facebook account and you Tweet regularly about your products and services. But do you have a plan?
Creating a Social media plan will help you to clarify what are your objectives and what you want to get from the web 2.0. Based on those objectives you can determine in a better way which channels and tools fits better you strategy. Finally, having objectives helps you to have some baseline to measure your results, and more important, achieve improvements.
Here I share some ten tips for creating a first social media plan
How the world will looks like in eleven more years. What are the mega trends that will forge our society? How people will live? What will be the main challenges that humankind will face? What type of technologies will affect our way of communicating, sharing and connecting with others?
I tried to list some interesting areas to discuss about the future in this post.
A lot of times brands don’t get the main essence on what it means to participate in social media arena. Several of them will apply the same communication paradigms or marketing tools as in traditional media and in most of the cases they will get a low customer engagement, low traffic, negative comments and an overall bad experience.
I believe there are ten rules that every brand should follow for engaging with their audience in the web 2.0. continue reading »
More than 70 years back Dale Carnegie wrote an amazing book on how to influence people and build friendships. Incredibly, his way of looking the world is a fundamental piece of what today we called Social media.
For any company or brand trying to enter the Social media space for engaging with their customers is key to understand the paradigm shift that is happening in terms of communication. Today the online world is about conversations; your brand needs to participate in thousands of small conversations in the vast web 2.0 space.
This is a fundamental change compared to the last 50 years, where traditional media like Television, radio and newspaper used to broadcast messages to millions of people doesn’t matter if you like or not. It was one way communication.
Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
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