Is important for companies planning their social media strategy to understand the demographics of social graph, especially in the case of social networking sites like Facebook that are changing their user composition and segment penetration extremely fast.
The last report from Emarketer can give us some interesting new facts about the dramatic change of Facebook’s user groups in the last months.
For most of us the perception of Internet traffic as a fragmented collection of websites, similar to the long tail of content available is a fairly good representation.
But according to a latest reports from Arbor Network there is a consolidation happening. In that sense, 6% of world’s traffic is related to Google sites, becoming the company that receives more traffic in the globe.
Probably we’ve reached a key milestone in the history of online advertising. For the first time in UK, the internet advertising spending exceeded TV during the first half of 2009, according to Pricewaterhouse Coopers.
By this way, online advertising has grown 100 times during the last 10 years.
Nike is the biggest worlds sportswear apparel company and controls more than 45% of the US athletic sportswear market. The company designs and sells shoes and sportwear for just about every sport, including soccer, football , volleyball, running, and wrestling . Their brand value is more than 18 Billion, according to Interbrand.
Probably one of the most emblematic things about Nike is their unmistakable Swoosh logo. But very few people know the story behind this small piece of marketing history.
With more than 20 Million users and 8 Million Tweets per day, trying to be someone in the vast landscape of Twitter-land is not easy. Most of the users will try to create a loyal audience but after a while leave their accounts, frustrated by the results.
So, how you can build a loyal base of followers who would like to spend their time reading your tweets?
Let me share 6 Tips for becoming more relevant and build your personal brand reputation continue reading »
Social media is growing big time in the world and Malaysia is not the exception. Three main key drivers can explain this flourishing digital lifestyle in Malaysia society: consumer internet behavior, broadband growth and content digitalization. More interesting is that this trend is reaching the business segment and creating new opportunities for companies to share, communicate and build bond with their customers.
About 80% of Malaysian’s most valuable brands according to Interbrand, already have a social media channel in the form of blog, community, Twitter account, Facebook site, MySpace community fans club page or other social inventory.
Just as a good example is how AirAsia is engaging their online community via a wide range selections of channels like corporate blog, Tony Fernandes CEO Blog , AirAsia Travel Wish List application on Facebook Application, AirAsia Facebook Fan Page , AirAsia employees Facebook Group, AirAsiaGroup Channel on YouTube among others.
Let’s take a look to Malaysia Social media phenomenon….
Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a brand, product or idea. It gives customers an opportunity to engage and interact with brands, products, and services in sensory ways. This emotional experiences help people connect to a brand and increase the product awareness during the sales process. In short, It’s the difference between telling people about your product or letting them experience the benefits for themselves.
Experiential marketing is a powerful tool out there to win brand equity. Is a term very close to guerrilla marketing but more related to make consumers part of the advertising effort.
Here you will find 10 cool examples of experiential marketing applied around the globe.
Why sometimes is so difficult to make our ideas to stay?
For anyone working in a competitive environment, with fierce competition, making ideas to stick is a critical success factor for their business or careers. But how can you achieve that Wow Factor. What makes an idea remarkable? How people can increase their likehood of success?
Educators and idea collectors Chip and Dan Heath did a great job in their book “Made to stick : why some ideas survive and others die” by revealing the anatomy of ideas that stick and explaining simple ways to make ideas stickier.
Take a look to the six principles for making your ideas to stick!
Although many companies today are leveraging on the power of social media to build brand value, we’ve already seen several cases where brands have been challenged by the explosive dissemination of negative information.
One of the key things that are keeping marketers up at night is the fear of a social media brand crisis. It can be due to anything ranging from bad product reviews, employee-indiscretions on YouTube to service complaints on Twitter.
Youtube, Twitter and Wikipedia are three emblematic services that attract hundreds of Millions Visitors every month. Their current company value is skyrocketing, but ¿Are these companies making big money for their owners?
Today’s missing piece of Web 2.0 can be summarized in one sentence: “Show me the money “.
No one has figured out how anyone could be willing to pay for the kind of services we are enjoying today and how to create a sustainable business model that could bridge the gap between value generation ( the relevance of these applications for users) and value creation (monetization).
In this article we explore the cases of these three companies
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