Is clear that the decade 2000-2010 made profound changes in all levels of our lifes. From the way we communicate, interact, socialize, entertain to new paradigms settled in many industries, I think is a good time to stop and think about the biggest losers during the last ten years.
During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
Probably the growth that Facebook experienced this year, reaching over 350 million users, will continue during 2010. Increasingly, brands, companies, music bands, NGOs, will create their pages, profiles, events, groups or causes in the social network site as a way to reach their consumers and get some spotlight.
But in this extremely crowded place, for being able to differentiate our brand we must know some essentials applications for it.
I leave you with a selection of 10 must-have applications to stand out from the crowd.
The latest social media marketing initiative from Pepsi is generating an enormous buzz in the whole advertising industry, mainly because its consequences for future of advertising.
Pepsi decided to pull back their TV spots in the next Super bowl edition. The beverage maker has been there for the last 23 year. This decision marked a 180° strategy shift from last year, when Pepsi went so far as to block rival Coca-Cola and other non-alcoholic beverage marketers from the first half of the game.
There are many examples of excellent marketing campaigns on public transportation that astonish due to the spectacular visual displays. But this campaign is by far the best “ambient marketing” I’ve seen during 2009. continue reading »
During Copenhagen climate world forum Greenpeace developed a strong communicational campaign trying to create consciousness about climate change and push world leaders to take real actions against this phenomenon.
The campaign, displayed within Copenhagen airport, shows several world leaders like Obama, Merkel, and Brown among others by the year 2020 apologizing for not been able to stop the climate change at the right time. The message given by the aging politicians is clear : “ I´m sorry. We could have stopped catastrophic climate change…we didn´t.” The campaign call to action invites them to act now and change the future.
During 2009, traditional media industry has been battling hard against P2P services. Legal woes against P2P services like Pirate Bay, Mininova and isohunt gave the impression to some analysts that P2P was more or less over. Besides, a massive communicational campaign to “educate” users about downloading legal content, the rise of streaming content as the main internet source of traffic and legal actions against individuals put a question mark about the sustainability of this technology in the future.
2009 will be remembered as the year of social media growth. Recently, Facebook CEO Mark Zuckerberg announced that the social network had reached more than 350 Million users. Facebook is not alone, phenomenon like Twitter, Youtube, Linkedin among others have established as a key media component in our daily life.
Taking in consideration the value social networking add to business, entertainment, lifestyle and communication areas: Are users willing to pay to stay connected with friends on sites like Facebook or MySpace? And if they don’t want to pay for any of it, what would they be willing to “give away” in order to keep these sites free?
Some days back eMarketer released their latest forecast for social networking ad spending. According to them, advertisers will spend $435 million on Facebook this year and $605 million on 2010. Even do these figures implies 39% increase, they are quite below the $1 billion in revenue for 2010 TBI Research’s forecast .
It also interesting to see that Myspace outlook for next year is quite pessimistic. First of all, advertisers will reduce their ad spending from $490 million this year to $385 million. Secondly, their growth outside U.S. market will be close to zero, staying at $25 million
According to latest data from Nielsen Netratings, the ranking of most popular handsets in United States , Iphone is on the top one position.
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