Social Machinery

There are many examples of excellent marketing campaigns on public transportation that astonish due to the spectacular visual displays. But this campaign is by far the best “ambient marketing” I’ve seen during 2009.

An original idea from Bates Y&R agency, the Copenhagen Zoo launched this creative campaign where a huge Anaconda catches a bus as its prey. I can imagine the face of those small kids taking their bus to school. Just a magnificent campaign with a strong brand awareness.