Archive January 2010

Yotube gets a face lift 0

Youtube has surprised us during the last weeks with several new developments in its service like upgrades, new functionalities and system improvements.

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Coca Cola focusing on Mainstream social media 0

Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.

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M2M: The next mobile paradigm? 0

Probably one of the most farsighted and most well renowned logos in the mobile industry was “Connecting people” from Nokia, the finish handset manufacturer. The slogan, created by Ove Strandberg, established the vision of the mobile industry during the last decade: connect 6 Billion people via wireless technology. Clearly, the wireless industry has done an incredible job on fulfilling this shared vision. Currently, more than 4 Billion users around the world communicate via a mobile device and in the next 3 years another 1 Billion people will join them. Besides, wireless broadband is growing exponentially and via 2014 most of internet connections will be performed via wireless network.

But the question today is what is going to be the next decade motto for this industry?

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Social media: a competitive advantage tool 1

The Center for Marketing Research from Massachusetts Dartmouth University just released a new research about Social media adoption from  Inc. 500; a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. The new study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500.

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Automobiles application stores coming? 0

It looks like everyone wants to have an Application store: you see Apple celebrating three billion downloads milestone, RIM and Google launching their own apps store to support BlackBerry and Android phones respectively and even operators like China Mobile, Vodafone and Telefonica exploring this avenue.

But have you thought on automobile applications store?

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Is privacy dead? 1

Facebook’s owner Mark Zuckerberg says that privacy norms have radically shifted during the last 6 years due to the rise of social networking sites.

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Apple to sell 36 Million Iphones in 2010 0

According to Piper Jaffray analyst Gener Munster, Apple could sell up to 36 Million Iphones globally in 2010. This implies a 40% increase from 2009, where Apple sold 25 million Iphones.

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Apple: the greenest brand worldwide 0

It looks like Apple has been working very hard in environmental improvements during the last months. And this is reflected in Green peace’s greener consumer electronic ranking, where Apple is the most eco-friendly and greenest device manufacturer in the world.

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2009 corporate Twitter best practices 0

During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.

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Heavy users consume 200 more brandwidth 0

Broadband heavy users segment (the 1% of subscribers that consume 25% of all broadband traffic) move on internet 200 times more bytes than a normal subscriber. That’s one of the main conclusions coming from the latest  “2009 Global Broadband Phenomena” by Sandvine. The company Cable and DSL networks from 24 millions users around the world.

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