Telco future: Customers, Brand and Value 0
Analysts and telecom executives haven’t been highlighting extensively product and service commoditization as the main risk operators will face in the coming years driven by their marginalization into the value chain as a mere “bit pipe” provider. Meanwhile new media players are expanding their reach in the mobile space with strong and global brands threatening current operator’s revenues.
Faced with a bleak prospect, many have considered that Telco’s future is to become just a dump pipe similar to what utility companies are today. But, how true is this hypothetical and “devastating” outlook?
