Category How to

Apple: the greenest brand worldwide 0

It looks like Apple has been working very hard in environmental improvements during the last months. And this is reflected in Green peace’s greener consumer electronic ranking, where Apple is the most eco-friendly and greenest device manufacturer in the world.

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Digital happiness 0

It seems our social graph can influence are life in a much deeper way than we think. As social networks like Face book, Twitter and Myspace start reaching a massive audience researchers are discovering how powerful the influence that our digital connections can have over our lives.

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Why Google is the best: Talent acquisition strategy 4

 One factor that made possible the great development of Google as a hub for innovation is their recruitment methodology used when hiring employees. That methodology has been able to built Google’s most important asset: Human capital.

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Official: Google launched Nexus One 0

After a series of speculations about Google’s launching their own mobile, the company announced today in Mountain View, California, their new mobile phone called Nexus One, which is described as a fast moving, bright and connected.

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Top scientific discovery of past decade 0

 Here’s my list of what I think influenced or impacted the drive of science in the last ten years. Most of these discoveries will change our life completely in the next decade in ways we couldn’t imagine ten years ago.

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2010:Commit digital suicide 1

Are you tired of your Social Network life? Feed up of exposing your life trough web 2.0? Would you like to recover your offline back again? Web 2.0 Suicide Machine  lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and do away with your Web2.0 alterego.

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10 Facebook apps to stand out from the crowd 0

Probably the growth that Facebook experienced this year, reaching over 350 million users, will continue during 2010.  Increasingly, brands, companies, music bands, NGOs, will create their pages, profiles, events, groups or causes in the social network site as a way to reach their consumers and get some spotlight.

But in this extremely crowded place, for being able to differentiate our brand we must know some essentials applications for it.

I leave you with a selection of 10 must-have applications to stand out from the crowd.

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2020: we didn´t stop climate change 0

During Copenhagen climate world forum Greenpeace developed a strong communicational campaign trying to create consciousness about climate change and push world leaders to take real actions against this phenomenon.

The campaign, displayed within Copenhagen airport, shows several world leaders like Obama, Merkel, and Brown among others by the year 2020 apologizing for not been able to stop the climate change at the right time. The message given by the aging politicians is clear : “ I´m sorry. We could have stopped catastrophic climate change…we didn´t.” The campaign call to action invites them to act now and change the future.

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Advertising on Social networks 2010 0

Some days back eMarketer released their latest forecast for social networking ad spending. According to them, advertisers will spend $435 million on Facebook this year and $605 million on 2010. Even do these figures implies 39% increase, they are quite below the $1 billion in revenue for 2010  TBI Research’s forecast .

It also interesting to see that Myspace outlook for next year is quite pessimistic. First of all, advertisers will reduce their ad spending from $490 million this year to $385 million. Secondly, their growth outside U.S. market will be close to zero, staying at $25 million

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Iphone is Top one handset in U.S. 0

According to latest data from  Nielsen Netratings,  the ranking of most popular handsets in United States , Iphone is on the top one position.

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