DNA sequencing technology could help us detect genetic predispositions to illnesses and customize treatments accordingly. Today we are just in the midst of a genetic revolution where DNA sequencing is mainly used to either do long read of hundreds of bases on genomes that have yet to be sequenced, or shorter reads that only align with a genome we have already sequenced.
Researchers from IBM were able to simulate the cerebral cortex of a cat (the most advanced part of a mammal’s brain) trough a massive supercomputer power.
The supercomputer has 147.456 CPUs and 144 terrabytes of main memory which simulates up to 1.6 billion neurons and 8.87 trillion synapses. The simulations, which incorporate phenomenological spiking neurons, individual learning synapses, axonal delays, and dynamic synaptic channels, exceed the scale of the cat cortex creates the dawn of a new era in the scale of cortical simulations.
If there is something that keep CEO’s at night in today’s mobile telecom industry is the scary thought of becoming a “Dumb pipe”. At least this is what most Telco analyst has predicted as the worst future scenario for mobile operator’s fate.
In a open an booming web 2.0 landscape, Telco’s have little or no control on several aspects of the eco system. The control rests either with the internet/web 2.0 disruptive innovators like Google, Yahoo, FaceBook, Twitter or lies with the OS system holder Nokia, Apple, Google, Palm, Microsoft among others.
The operator has been squeezed in to the value chain making their money through connectivity and that’s it. It is exercising less and less control over Content, Consumer or the Devices.
With voice moving towards zero tariffs (Skype, Google and others) and mobile broadband commoditizing fast, the margins of the operators who have been the unchallenged players in the Telecom eco-system is under huge pressure. In Summary, the operator is at a threat of being used simply to transfer bytes to and from the customer’s device and not being able to increase their position or add any additional services besides simple network access. The scary dumb pipe scenario is coming to chase mobile operators as it happened with ISPs some years back.
Google make it again and took the market by surprise launching Google Maps Navigation for Android 2.0, as a nice sneak preview on what we can expect from their new Android version. In the site you can also get more information about what is going to be the first mobile using Google Maps Navigation which is going to be launched by Verizon Wireless in the US and Motorola. (Motorola Droid).
From January 2010 Levi Strauss & Co will introduce a small change in their products as a step to help reduce the amount of textiles that are thrown away every year. Levi’s will give their clothing’s tags a new use by adding a “donate to goodwill” icon in order to raise people’s consciousness about recycling clothes. The tag will also encourage users to wash their jeans less, wash in cold water and line dry to cut down energy usage.
Maybe you are a small business owner or an entrepreneur interested on using Social media as a way to promote your business or ideas, engage with potential customers and create more traction around your business. Probably you already have a Facebook account and you Tweet regularly about your products and services. But do you have a plan?
Creating a Social media plan will help you to clarify what are your objectives and what you want to get from the web 2.0. Based on those objectives you can determine in a better way which channels and tools fits better you strategy. Finally, having objectives helps you to have some baseline to measure your results, and more important, achieve improvements.
Here I share some ten tips for creating a first social media plan
A lot of times brands don’t get the main essence on what it means to participate in social media arena. Several of them will apply the same communication paradigms or marketing tools as in traditional media and in most of the cases they will get a low customer engagement, low traffic, negative comments and an overall bad experience.
I believe there are ten rules that every brand should follow for engaging with their audience in the web 2.0. continue reading »
More than 70 years back Dale Carnegie wrote an amazing book on how to influence people and build friendships. Incredibly, his way of looking the world is a fundamental piece of what today we called Social media.
For any company or brand trying to enter the Social media space for engaging with their customers is key to understand the paradigm shift that is happening in terms of communication. Today the online world is about conversations; your brand needs to participate in thousands of small conversations in the vast web 2.0 space.
This is a fundamental change compared to the last 50 years, where traditional media like Television, radio and newspaper used to broadcast messages to millions of people doesn’t matter if you like or not. It was one way communication.
With more than 20 Million users and 8 Million Tweets per day, trying to be someone in the vast landscape of Twitter-land is not easy. Most of the users will try to create a loyal audience but after a while leave their accounts, frustrated by the results.
So, how you can build a loyal base of followers who would like to spend their time reading your tweets?
Let me share 6 Tips for becoming more relevant and build your personal brand reputation continue reading »
Why sometimes is so difficult to make our ideas to stay?
For anyone working in a competitive environment, with fierce competition, making ideas to stick is a critical success factor for their business or careers. But how can you achieve that Wow Factor. What makes an idea remarkable? How people can increase their likehood of success?
Educators and idea collectors Chip and Dan Heath did a great job in their book “Made to stick : why some ideas survive and others die” by revealing the anatomy of ideas that stick and explaining simple ways to make ideas stickier.
Take a look to the six principles for making your ideas to stick!
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