New research into online behavior suggests that up to 44% of users using illegal download sites could be converted into paying music subscribers if services were priced correctly. Most of 44% P2P users would be willing to pay a small fee every month to continue downloading from their favorite sites on a legal basis.
Internet is evolving rapidly and in different directions. Anticipating what could happen in the web future is a constant effort for those who play a role in it.
As Marshall McLuhan famously said “We shape our tools. And then our tools shape us.”. Internet has changed many things: who we work, communicates, relate, learn, investigate, study, play, to entertain becoming an essential part of our everyday life for millions of people.
Like any technology, internet is evolving rapidly and every new step allows more people to access it, while users become are demanding more services that they would like to find on the net. Hence, companies that live in this network are always re-thinking their business and creating outstanding innovation to create more options and services.
A recent statement Nikesh Arora, President of Global Sales Operations and Business Development of Google demonstrate the exponential growth of the online advertising market in the mid term and the maturity of channels like the internet which in turn has captured the trust of the brands and advertisers.
Nikesh expected that within 5 to 8 years, between 30 and 50 percent of advertising will be digital. This means that online advertising would grab up to half the overall share of the advertising market.
Although the vast majority of Google is search engine market, the reality is that after 10 years the Mountain View giant has become the largest advertising agency in the world.
Over the past year, Google reported total gross revenues of $ 24 billion USD. If we discount the 6 billion paid to its partners (with whom they share the advertising revenue), net revenues are in the range of $ 18 billion.
How many megabytes occupies the last movie you downloaded? What about the last email you sent? While most people know how many minutes they spend on phone calls, most of us don’t have any idea or notion on how many megabytes are needed to send a particular email, download photos, browse the Internet or update your profile on Facebook. And precisely that is the basis of metered broadband models, or Internet access traffic based on volume rather than flat fee rates. continue reading »
Many traditional media CEOs, especially Rupert Murdoch consider that the answer to the big question about how to monetize internet is about offering paid content. In the other hand, we heard more and more people saying that they are not willing to pay for digital content, probably spoiled by internet “free” access.
There is no doubt that we are living in complex and changing times for Telecom industry. I think a good glimpse of the unprecedented transformation Telcos, media companies are internet players are going trough happened during this year’s Mobile world congress in Barcelona.
Several big mobile operators like Telefonica and Vodafone set the tone of the discussion about how Google is turning their business into a mere “dumbpipe” role. Even do the “frenemy” relationship between Internet players like Google and wireless service providers has been there for a while, this is the first time, Telcos ask openly for more regulatory intervention on Google’s internet dominance.
Youtube has surprised us during the last weeks with several new developments in its service like upgrades, new functionalities and system improvements.
During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
Broadband heavy users segment (the 1% of subscribers that consume 25% of all broadband traffic) move on internet 200 times more bytes than a normal subscriber. That’s one of the main conclusions coming from the latest “2009 Global Broadband Phenomena” by Sandvine. The company Cable and DSL networks from 24 millions users around the world.
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