Although the vast majority of Google is search engine market, the reality is that after 10 years the Mountain View giant has become the largest advertising agency in the world.
Over the past year, Google reported total gross revenues of $ 24 billion USD. If we discount the 6 billion paid to its partners (with whom they share the advertising revenue), net revenues are in the range of $ 18 billion.
How many megabytes occupies the last movie you downloaded? What about the last email you sent? While most people know how many minutes they spend on phone calls, most of us don’t have any idea or notion on how many megabytes are needed to send a particular email, download photos, browse the Internet or update your profile on Facebook. And precisely that is the basis of metered broadband models, or Internet access traffic based on volume rather than flat fee rates. continue reading »
Many traditional media CEOs, especially Rupert Murdoch consider that the answer to the big question about how to monetize internet is about offering paid content. In the other hand, we heard more and more people saying that they are not willing to pay for digital content, probably spoiled by internet “free” access.
There is no doubt that we are living in complex and changing times for Telecom industry. I think a good glimpse of the unprecedented transformation Telcos, media companies are internet players are going trough happened during this year’s Mobile world congress in Barcelona.
Several big mobile operators like Telefonica and Vodafone set the tone of the discussion about how Google is turning their business into a mere “dumbpipe” role. Even do the “frenemy” relationship between Internet players like Google and wireless service providers has been there for a while, this is the first time, Telcos ask openly for more regulatory intervention on Google’s internet dominance.
Youtube has surprised us during the last weeks with several new developments in its service like upgrades, new functionalities and system improvements.
During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
Broadband heavy users segment (the 1% of subscribers that consume 25% of all broadband traffic) move on internet 200 times more bytes than a normal subscriber. That’s one of the main conclusions coming from the latest “2009 Global Broadband Phenomena” by Sandvine. The company Cable and DSL networks from 24 millions users around the world.
As part of Google efforts to go green, the giant took a big step by entering the energy business with the creation of a subsidiary called Google Energy. The request done to the federal energy regulatory commission includes buying and selling electricity on the wholesale market.
Net Applications has just published the Global browser market share figures for December 2009, unveiling several interesting surprises.
It seems that the use of social networking and collaborative applications for business purposes has skyrocketed in the last six month period. In the past six months, Twitter sessions established physically from companies has increased by 250% compared to those developed from a year ago.
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