Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.
Only 13 percent of Internet users are willing to pay for news content online. At least that’s one conclusion that emerges from UANA survey commissioned by the newspaper The Wall Street Journal.
The latest social media marketing initiative from Pepsi is generating an enormous buzz in the whole advertising industry, mainly because its consequences for future of advertising.
Pepsi decided to pull back their TV spots in the next Super bowl edition. The beverage maker has been there for the last 23 year. This decision marked a 180° strategy shift from last year, when Pepsi went so far as to block rival Coca-Cola and other non-alcoholic beverage marketers from the first half of the game.
There are many examples of excellent marketing campaigns on public transportation that astonish due to the spectacular visual displays. But this campaign is by far the best “ambient marketing” I’ve seen during 2009. continue reading »
During Copenhagen climate world forum Greenpeace developed a strong communicational campaign trying to create consciousness about climate change and push world leaders to take real actions against this phenomenon.
The campaign, displayed within Copenhagen airport, shows several world leaders like Obama, Merkel, and Brown among others by the year 2020 apologizing for not been able to stop the climate change at the right time. The message given by the aging politicians is clear : “ I´m sorry. We could have stopped catastrophic climate change…we didn´t.” The campaign call to action invites them to act now and change the future.
The most watched video on Youtube during 2009 was Susan Boyle singing for Britain’s Got Talent show I Dreamed a Dream. The artist got more than 120 Millions views.
The top 5 list and the most searched words on Youtube can be found below.
As Web 2.0 becomes more and more a mainstream media and a essential communication tool for everyone, new segments start entering this space creating disruption. For instance, during the past few months a massive amount of seniors have joined social networking sites like facebook, becoming the fastest growing segment according to Comscore report.
Now social media is becoming a common place for the so-called “digital moms” segment, which is showing a very intensive and unique usage pattern across social media.
Generation 2020 (by some analysts a segment born around 2000 and graduating from high school by 2020) is the latest generation made up of today’s kids and youth. Gen 2020 will face a very complex world but they are more conscious about it than any other generation before
Social researchers have studied and debate deeply about gen Y or digital natives (segment between 15-30 years) and their rapid embrace of digital technology. Neverthless, generation 2020 is the first group born into a full digital world. It’s like comparing learning a language in school with being a native speaker.
This generation is not currently part of the workforce but within a decade they will comprise 10%-15% of the workforce and and by 2025 they will be the largest generation at work.
The world has achieved 4 Billion mobile phone users according to latest report from WCIS. With more than 60% mobile penetration, service providers are looking on how to onboard the next billion subscribers that will come mainly from emerging markets like China and India. According to UND studies, this segment lives on less than $2USD a day.
Therefore, operators wanting to seize this opportunity must find ways to reach less affluent markets in cost-effective and profitable ways. Doing business with the world’s 2 billion poorest people – 1/3rds of the world’s population – will require radical innovations in technology and business models.
But for companies with the resources and persistence to compete at for these customer segments, the prospective rewards include growth, profits and incalculable contributions to mankind.
Apple has changed the game for mobile content by revamping the concept of applications stores. A little bit ironic, Operators who started with the application stores many years back need to embrace this paradigm shift and find ways to successfully redefine their content business in an increasingly competitive app store market.
With Apple as the star of the show, Application store business has experienced a dramatic growth during the past year. Apple has an impressive 85,000 applications in its store and more than 2.5 billion downloads since launch. Other App Store has been launched by Google, Microsoft, Nokia, BlackBerry, Samsung, Sony Ericsson, Palm, LG and other handsets or OS providers as a way to get a piece of this market.
Operators have been watching the rise of device vendor application stores with mix feelings; in one hand they see this trend as a clear threat for their content revenues and in the other, they have new hopes for redefining their content business, moreover with the increasingly popularity of this app stores among consumers, which in the past has been a slow growth area besides ringbacktones, wallpaper and few other applications
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