We often talk about the digital divide as a way to express the existing gap between the connected world and the ones still left behind by internet connectivity. We also talk often about the Generational Divide, or the big behavioral, communication and values difference between young digital generations and older age groups.
But there is another gap happening today in Malaysia that is related to media. I called the Marketing confidence gap: basically, the huge difference between how much time Malaysians are spending on digital media like internet or mobile and the money advertisers are spending on those channels.
The time shift in Malaysia media consumption is not being reflected in advertising spending yet.
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Is important for companies planning their social media strategy to understand the demographics of social graph, especially in the case of social networking sites like Facebook that are changing their user composition and segment penetration extremely fast.
The last report from Emarketer can give us some interesting new facts about the dramatic change of Facebook’s user groups in the last months.
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Probably we’ve reached a key milestone in the history of online advertising. For the first time in UK, the internet advertising spending exceeded TV during the first half of 2009, according to Pricewaterhouse Coopers.
By this way, online advertising has grown 100 times during the last 10 years.
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Nike is the biggest worlds sportswear apparel company and controls more than 45% of the US athletic sportswear market. The company designs and sells shoes and sportwear for just about every sport, including soccer, football , volleyball, running, and wrestling . Their brand value is more than 18 Billion, according to Interbrand.
Probably one of the most emblematic things about Nike is their unmistakable Swoosh logo. But very few people know the story behind this small piece of marketing history.
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Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a brand, product or idea. It gives customers an opportunity to engage and interact with brands, products, and services in sensory ways. This emotional experiences help people connect to a brand and increase the product awareness during the sales process. In short, It’s the difference between telling people about your product or letting them experience the benefits for themselves.
Experiential marketing is a powerful tool out there to win brand equity. Is a term very close to guerrilla marketing but more related to make consumers part of the advertising effort.
Here you will find 10 cool examples of experiential marketing applied around the globe.
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