Telefonica has been trying different strategies to tap into the exponential growth of social media phenomenon. And tt seems like this time they are making their biggest bet in this area by acquiring 90% of Tuenti, the second largest social networking site in Spain for 75 Million Euros.
Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.
During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
The success of Facebook, Twitter and others big social networks is showing sign of fatigue as the fad dissipates and digital natives started moving away from these crowded communities to more niche based sites.
It seems that the use of social networking and collaborative applications for business purposes has skyrocketed in the last six month period. In the past six months, Twitter sessions established physically from companies has increased by 250% compared to those developed from a year ago.
Only 13 percent of Internet users are willing to pay for news content online. At least that’s one conclusion that emerges from UANA survey commissioned by the newspaper The Wall Street Journal.
Do you tweet while driving? Do you update your Facebook status at work or during vacation? Have you ever wonder how much time people spend on social networking activities like updating status, checking in on Facebook or posting a tweet on Twitter?
A recent study from Retrevo.com, a consumer electronics shopping site, tried to find the answers on how much control people have over their social media life.
During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
The most watched video on Youtube during 2009 was Susan Boyle singing for Britain’s Got Talent show I Dreamed a Dream. The artist got more than 120 Millions views.
The top 5 list and the most searched words on Youtube can be found below.
2009 was the year when social media became a mainstream media creating a paradigm shift on digital marketing opportunities, strategies and budget.
We can expect that 2010 will deepen this media shift as the hype dissipates from Social media marketing efforts like Facebook fan pages, Twitter campaigns and other superficial attempts for bringing a more honest community factor to brands and organizations.
This are my 5 likely truths for 2010 when it comes to social networking
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