More than 70 years back Dale Carnegie wrote an amazing book on how to influence people and build friendships. Incredibly, his way of looking the world is a fundamental piece of what today we called Social media.
For any company or brand trying to enter the Social media space for engaging with their customers is key to understand the paradigm shift that is happening in terms of communication. Today the online world is about conversations; your brand needs to participate in thousands of small conversations in the vast web 2.0 space.
This is a fundamental change compared to the last 50 years, where traditional media like Television, radio and newspaper used to broadcast messages to millions of people doesn’t matter if you like or not. It was one way communication.
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Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
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Is important for companies planning their social media strategy to understand the demographics of social graph, especially in the case of social networking sites like Facebook that are changing their user composition and segment penetration extremely fast.
The last report from Emarketer can give us some interesting new facts about the dramatic change of Facebook’s user groups in the last months.
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Social media is growing big time in the world and Malaysia is not the exception. Three main key drivers can explain this flourishing digital lifestyle in Malaysia society: consumer internet behavior, broadband growth and content digitalization. More interesting is that this trend is reaching the business segment and creating new opportunities for companies to share, communicate and build bond with their customers.
About 80% of Malaysian’s most valuable brands according to Interbrand, already have a social media channel in the form of blog, community, Twitter account, Facebook site, MySpace community fans club page or other social inventory.
Just as a good example is how AirAsia is engaging their online community via a wide range selections of channels like corporate blog, Tony Fernandes CEO Blog , AirAsia Travel Wish List application on Facebook Application, AirAsia Facebook Fan Page , AirAsia employees Facebook Group, AirAsiaGroup Channel on YouTube among others.
Let’s take a look to Malaysia Social media phenomenon….
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Although many companies today are leveraging on the power of social media to build brand value, we’ve already seen several cases where brands have been challenged by the explosive dissemination of negative information.
One of the key things that are keeping marketers up at night is the fear of a social media brand crisis. It can be due to anything ranging from bad product reviews, employee-indiscretions on YouTube to service complaints on Twitter.
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LinkedIn is the world’s largest professional social network with over 40 million members and growing rapidly. Is great place for connecting you to your trusted contacts and helping to exchange knowledge, ideas, and opportunities with a broader network of professionals.
One of the great benefits about LinkedIn is the ability to get visibility from other professionals or business partners and therefore create new opportunities for your business without investing much.
I would like to share 8 ways for using Linkedin as a business development tool for your business.
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