Digital fashion come and goes and in some cases generates a great social phenomenon which soon disappears as if they never existed. Although nowadays everyone is shocked about social networking exponential growth and relevance in our daily life, it is also interesting to analyze the latest data on active accounts. This data confirms that social networks are still on a bullish period; living a golden age, even do tough times come ahead.
More than five hours per month is the average time each person with internet access around the world remains in social networks, according to media consultancy and market research company Nielsen.
Facebook’s owner Mark Zuckerberg says that privacy norms have radically shifted during the last 6 years due to the rise of social networking sites.
During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
Facebook is becoming a productivity nightmare for employers at companies in India, as employees have started spending too much time on the biggest social networking site. A new survey revealed that it is beginning to affect efficiency at work. continue reading »
Probably the growth that Facebook experienced this year, reaching over 350 million users, will continue during 2010. Increasingly, brands, companies, music bands, NGOs, will create their pages, profiles, events, groups or causes in the social network site as a way to reach their consumers and get some spotlight.
But in this extremely crowded place, for being able to differentiate our brand we must know some essentials applications for it.
I leave you with a selection of 10 must-have applications to stand out from the crowd.
2009 will be remembered as the year of social media growth. Recently, Facebook CEO Mark Zuckerberg announced that the social network had reached more than 350 Million users. Facebook is not alone, phenomenon like Twitter, Youtube, Linkedin among others have established as a key media component in our daily life.
Taking in consideration the value social networking add to business, entertainment, lifestyle and communication areas: Are users willing to pay to stay connected with friends on sites like Facebook or MySpace? And if they don’t want to pay for any of it, what would they be willing to “give away” in order to keep these sites free?
According to a very close source to the microblogging company, Twitter will get 25 millions dollars due to their search agreements with Google and Microsoft. These revenues would be enough for Twitter to break even before end of this year according to the same source.
Since some weeks ago, the music industry looks quite busy due to Christmas single charts competition. In UK, for the last four years the Christmas number one position in the UK Singles Chart has been occupied by the winner of The X Factor TV show. But this year things were different for the successful talent hunting show.
But once again, social networking managed to change the rules of the game in the music industry and driven by thousands of downloads and Facebook group campaigning “Killing in the name” reached number one UK single chart list again.
2009 was the year when social media became a mainstream media creating a paradigm shift on digital marketing opportunities, strategies and budget.
We can expect that 2010 will deepen this media shift as the hype dissipates from Social media marketing efforts like Facebook fan pages, Twitter campaigns and other superficial attempts for bringing a more honest community factor to brands and organizations.
This are my 5 likely truths for 2010 when it comes to social networking
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