Probably the growth that Facebook experienced this year, reaching over 350 million users, will continue during 2010. Increasingly, brands, companies, music bands, NGOs, will create their pages, profiles, events, groups or causes in the social network site as a way to reach their consumers and get some spotlight.
But in this extremely crowded place, for being able to differentiate our brand we must know some essentials applications for it.
I leave you with a selection of 10 must-have applications to stand out from the crowd.
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2009 will be remembered as the year of social media growth. Recently, Facebook CEO Mark Zuckerberg announced that the social network had reached more than 350 Million users. Facebook is not alone, phenomenon like Twitter, Youtube, Linkedin among others have established as a key media component in our daily life.
Taking in consideration the value social networking add to business, entertainment, lifestyle and communication areas: Are users willing to pay to stay connected with friends on sites like Facebook or MySpace? And if they don’t want to pay for any of it, what would they be willing to “give away” in order to keep these sites free?
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According to a very close source to the microblogging company, Twitter will get 25 millions dollars due to their search agreements with Google and Microsoft. These revenues would be enough for Twitter to break even before end of this year according to the same source.
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Since some weeks ago, the music industry looks quite busy due to Christmas single charts competition. In UK, for the last four years the Christmas number one position in the UK Singles Chart has been occupied by the winner of The X Factor TV show. But this year things were different for the successful talent hunting show.
But once again, social networking managed to change the rules of the game in the music industry and driven by thousands of downloads and Facebook group campaigning “Killing in the name” reached number one UK single chart list again.
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2009 was the year when social media became a mainstream media creating a paradigm shift on digital marketing opportunities, strategies and budget.
We can expect that 2010 will deepen this media shift as the hype dissipates from Social media marketing efforts like Facebook fan pages, Twitter campaigns and other superficial attempts for bringing a more honest community factor to brands and organizations.
This are my 5 likely truths for 2010 when it comes to social networking
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Great work done by Flaptor on analyzing 400 Millions tweets using Trendistic in order to rank the top 20 Twitter trending topics for 2009. The ranking is based on the percentage of Tweets who mentioned a specific topic or event during a particular day.
Take a look to the Top 10 list below
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Sharing small pieces of information about your daily life is a key feature of today’s social networking features. From Facebook to Twitter, answering the question about what are you doing is the most important activity done by roughly 500 Million social networkers.
But in the future technology will enable your status updates and other social information to be generated automatically from the enviroment.
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Pingdom released a new study showing the ratio between men and women on top 19 social networking sites like Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com and Bebo.
The research reveals that women rules the social networking space with a higher proportion of users in most of the sites.
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Social media is already mainstream media and Singapore is at the forefront. The most wired country in the world with more broadband connections than homes is leading the way on time spent on social networks. With 4.8 broadband connections in total and highly advanced digital pattern, Singaporeans spend in average 1.300 minutes on internet every month according to Comscore.
Is also fascinating to see that Social media is chaging consumer norms and value. For instance, 51% of all Singaporeans trust more in blogs than traditional media, and Blogger is the 6th most visited site in the country. On the 20 top most visited sites in Singapore, 80% are related to social media or user generated content.
About 71% of all Singaporeans belong to a social networking site according to brand republic and they visit social networking site in average 17 times a month . continue reading »
Some few weeks back my mother, which is 70 years old, started her own Facebook account. As a new social media user it took her sometime before she really understood the concept of social networks, but after three weeks she started uploading pictures, tagging people, commenting on walls (sometimes without distinguishing between walls and direct messages) and increasing her network by adding all our extended family.
Maybe this is good reflection on how Social media sites are becoming a mainstream channel for communication. And in the case of Facebook, it looks like its attracting a bigger amount of old users meanwhile younger users are focusing more on microblogging.
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