Apple has changed the game for mobile content by revamping the concept of applications stores. A little bit ironic, Operators who started with the application stores many years back need to embrace this paradigm shift and find ways to successfully redefine their content business in an increasingly competitive app store market.
With Apple as the star of the show, Application store business has experienced a dramatic growth during the past year. Apple has an impressive 85,000 applications in its store and more than 2.5 billion downloads since launch. Other App Store has been launched by Google, Microsoft, Nokia, BlackBerry, Samsung, Sony Ericsson, Palm, LG and other handsets or OS providers as a way to get a piece of this market.
Operators have been watching the rise of device vendor application stores with mix feelings; in one hand they see this trend as a clear threat for their content revenues and in the other, they have new hopes for redefining their content business, moreover with the increasingly popularity of this app stores among consumers, which in the past has been a slow growth area besides ringbacktones, wallpaper and few other applications
continue reading »
Social networking and blog sites accounted for 17% of all internet activity worldwide during last August. This means that every one out of six minutes online is devoted to social media activities according to Nielsen Company.
The popularity of sites like Facebook, Twitter, Linkedin, MySpace is four times higher than 2005. On September 2009, Facebook reached 300 Millions users and also increased their user time spent on the site in more than 83% compared to last year.
continue reading »
How the world will looks like in eleven more years. What are the mega trends that will forge our society? How people will live? What will be the main challenges that humankind will face? What type of technologies will affect our way of communicating, sharing and connecting with others?
I tried to list some interesting areas to discuss about the future in this post.
continue reading »
Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
continue reading »
Is important for companies planning their social media strategy to understand the demographics of social graph, especially in the case of social networking sites like Facebook that are changing their user composition and segment penetration extremely fast.
The last report from Emarketer can give us some interesting new facts about the dramatic change of Facebook’s user groups in the last months.
continue reading »
With more than 20 Million users and 8 Million Tweets per day, trying to be someone in the vast landscape of Twitter-land is not easy. Most of the users will try to create a loyal audience but after a while leave their accounts, frustrated by the results.
So, how you can build a loyal base of followers who would like to spend their time reading your tweets?
Let me share 6 Tips for becoming more relevant and build your personal brand reputation continue reading »
Social media is growing big time in the world and Malaysia is not the exception. Three main key drivers can explain this flourishing digital lifestyle in Malaysia society: consumer internet behavior, broadband growth and content digitalization. More interesting is that this trend is reaching the business segment and creating new opportunities for companies to share, communicate and build bond with their customers.
About 80% of Malaysian’s most valuable brands according to Interbrand, already have a social media channel in the form of blog, community, Twitter account, Facebook site, MySpace community fans club page or other social inventory.
Just as a good example is how AirAsia is engaging their online community via a wide range selections of channels like corporate blog, Tony Fernandes CEO Blog , AirAsia Travel Wish List application on Facebook Application, AirAsia Facebook Fan Page , AirAsia employees Facebook Group, AirAsiaGroup Channel on YouTube among others.
Let’s take a look to Malaysia Social media phenomenon….
continue reading »
LinkedIn is the world’s largest professional social network with over 40 million members and growing rapidly. Is great place for connecting you to your trusted contacts and helping to exchange knowledge, ideas, and opportunities with a broader network of professionals.
One of the great benefits about LinkedIn is the ability to get visibility from other professionals or business partners and therefore create new opportunities for your business without investing much.
I would like to share 8 ways for using Linkedin as a business development tool for your business.
continue reading »
