2009 will be remembered as the year of social media growth. Recently, Facebook CEO Mark Zuckerberg announced that the social network had reached more than 350 Million users. Facebook is not alone, phenomenon like Twitter, Youtube, Linkedin among others have established as a key media component in our daily life.
Taking in consideration the value social networking add to business, entertainment, lifestyle and communication areas: Are users willing to pay to stay connected with friends on sites like Facebook or MySpace? And if they don’t want to pay for any of it, what would they be willing to “give away” in order to keep these sites free?
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Some days back eMarketer released their latest forecast for social networking ad spending. According to them, advertisers will spend $435 million on Facebook this year and $605 million on 2010. Even do these figures implies 39% increase, they are quite below the $1 billion in revenue for 2010 TBI Research’s forecast .
It also interesting to see that Myspace outlook for next year is quite pessimistic. First of all, advertisers will reduce their ad spending from $490 million this year to $385 million. Secondly, their growth outside U.S. market will be close to zero, staying at $25 million
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The consulting and Digital Marketing Company Multiplica just released a new study comparing source of revenues and business models from Top 100 web 2.0 sites today. Multiplica analyzed companies like Youtube, Myspace, Facebook, and Wikipedia Among others.
The study gives a pretty good picture about today’s web 2.0 business models and some ideas on way forward that I would like to share. continue reading »
According to a very close source to the microblogging company, Twitter will get 25 millions dollars due to their search agreements with Google and Microsoft. These revenues would be enough for Twitter to break even before end of this year according to the same source.
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Since some weeks ago, the music industry looks quite busy due to Christmas single charts competition. In UK, for the last four years the Christmas number one position in the UK Singles Chart has been occupied by the winner of The X Factor TV show. But this year things were different for the successful talent hunting show.
But once again, social networking managed to change the rules of the game in the music industry and driven by thousands of downloads and Facebook group campaigning “Killing in the name” reached number one UK single chart list again.
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According to Reuters, Telefonica just bought Jajah, the VOIP service provider, for 200 Millions dollars. Jajah currently has around 15 million subscribers that can make cheaper phone calls on their landline and mobile phones via its site. There are seven key points for understanding Telefonica´s strategic move.
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Predicting the future is always a rather challenging task. There is one thing about predicting the future….it is so hard to predict.
Mike Elgan makes a great top ten list with the worst predictions by technology pundits for this 2009. Most of them where too vague considering the existing trends happening at the end of this year.
Check the top ten list below
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Google’s Android OS is growing exponentially driven by a massive amount of handsets based on the new mobile OS that are coming to the market. Also, Android seems to be the perfect marketplace for new applications development due to their “open” source and their application store.
And it looks like developers are supporting this platform: Android already has more than 16.000 applications. Still far below App store´s 100.000 applications but quite impressive if you think the little time Android supported mobiles have been available.
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Since many years more and more Anthropologists are studying human behavior on Internet. Cyberanthropologism is becoming increasingly important for understanding the complexity of the Homo Digitalis.
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