There is no doubt that we are living in complex and changing times for Telecom industry. I think a good glimpse of the unprecedented transformation Telcos, media companies are internet players are going trough happened during this year’s Mobile world congress in Barcelona.
Several big mobile operators like Telefonica and Vodafone set the tone of the discussion about how Google is turning their business into a mere “dumbpipe” role. Even do the “frenemy” relationship between Internet players like Google and wireless service providers has been there for a while, this is the first time, Telcos ask openly for more regulatory intervention on Google’s internet dominance.
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Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.
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During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
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During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
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During Copenhagen climate world forum Greenpeace developed a strong communicational campaign trying to create consciousness about climate change and push world leaders to take real actions against this phenomenon.
The campaign, displayed within Copenhagen airport, shows several world leaders like Obama, Merkel, and Brown among others by the year 2020 apologizing for not been able to stop the climate change at the right time. The message given by the aging politicians is clear : “ I´m sorry. We could have stopped catastrophic climate change…we didn´t.” The campaign call to action invites them to act now and change the future.
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The consulting and Digital Marketing Company Multiplica just released a new study comparing source of revenues and business models from Top 100 web 2.0 sites today. Multiplica analyzed companies like Youtube, Myspace, Facebook, and Wikipedia Among others.
The study gives a pretty good picture about today’s web 2.0 business models and some ideas on way forward that I would like to share. continue reading »
As Web 2.0 becomes more and more a mainstream media and a essential communication tool for everyone, new segments start entering this space creating disruption. For instance, during the past few months a massive amount of seniors have joined social networking sites like facebook, becoming the fastest growing segment according to Comscore report.
Now social media is becoming a common place for the so-called “digital moms” segment, which is showing a very intensive and unique usage pattern across social media.
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Apple has changed the game for mobile content by revamping the concept of applications stores. A little bit ironic, Operators who started with the application stores many years back need to embrace this paradigm shift and find ways to successfully redefine their content business in an increasingly competitive app store market.
With Apple as the star of the show, Application store business has experienced a dramatic growth during the past year. Apple has an impressive 85,000 applications in its store and more than 2.5 billion downloads since launch. Other App Store has been launched by Google, Microsoft, Nokia, BlackBerry, Samsung, Sony Ericsson, Palm, LG and other handsets or OS providers as a way to get a piece of this market.
Operators have been watching the rise of device vendor application stores with mix feelings; in one hand they see this trend as a clear threat for their content revenues and in the other, they have new hopes for redefining their content business, moreover with the increasingly popularity of this app stores among consumers, which in the past has been a slow growth area besides ringbacktones, wallpaper and few other applications
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From January 2010 Levi Strauss & Co will introduce a small change in their products as a step to help reduce the amount of textiles that are thrown away every year. Levi’s will give their clothing’s tags a new use by adding a “donate to goodwill” icon in order to raise people’s consciousness about recycling clothes. The tag will also encourage users to wash their jeans less, wash in cold water and line dry to cut down energy usage.
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Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
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