Apple has changed the game for mobile content by revamping the concept of applications stores. A little bit ironic, Operators who started with the application stores many years back need to embrace this paradigm shift and find ways to successfully redefine their content business in an increasingly competitive app store market.
With Apple as the star of the show, Application store business has experienced a dramatic growth during the past year. Apple has an impressive 85,000 applications in its store and more than 2.5 billion downloads since launch. Other App Store has been launched by Google, Microsoft, Nokia, BlackBerry, Samsung, Sony Ericsson, Palm, LG and other handsets or OS providers as a way to get a piece of this market.
Operators have been watching the rise of device vendor application stores with mix feelings; in one hand they see this trend as a clear threat for their content revenues and in the other, they have new hopes for redefining their content business, moreover with the increasingly popularity of this app stores among consumers, which in the past has been a slow growth area besides ringbacktones, wallpaper and few other applications
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From January 2010 Levi Strauss & Co will introduce a small change in their products as a step to help reduce the amount of textiles that are thrown away every year. Levi’s will give their clothing’s tags a new use by adding a “donate to goodwill” icon in order to raise people’s consciousness about recycling clothes. The tag will also encourage users to wash their jeans less, wash in cold water and line dry to cut down energy usage.
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Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
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Probably we’ve reached a key milestone in the history of online advertising. For the first time in UK, the internet advertising spending exceeded TV during the first half of 2009, according to Pricewaterhouse Coopers.
By this way, online advertising has grown 100 times during the last 10 years.
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Youtube, Twitter and Wikipedia are three emblematic services that attract hundreds of Millions Visitors every month. Their current company value is skyrocketing, but ¿Are these companies making big money for their owners?
Today’s missing piece of Web 2.0 can be summarized in one sentence: “Show me the money “.
No one has figured out how anyone could be willing to pay for the kind of services we are enjoying today and how to create a sustainable business model that could bridge the gap between value generation ( the relevance of these applications for users) and value creation (monetization).
In this article we explore the cases of these three companies
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