Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.
During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
2009 was the year when social media became a mainstream media creating a paradigm shift on digital marketing opportunities, strategies and budget.
We can expect that 2010 will deepen this media shift as the hype dissipates from Social media marketing efforts like Facebook fan pages, Twitter campaigns and other superficial attempts for bringing a more honest community factor to brands and organizations.
This are my 5 likely truths for 2010 when it comes to social networking
As Web 2.0 becomes more and more a mainstream media and a essential communication tool for everyone, new segments start entering this space creating disruption. For instance, during the past few months a massive amount of seniors have joined social networking sites like facebook, becoming the fastest growing segment according to Comscore report.
Now social media is becoming a common place for the so-called “digital moms” segment, which is showing a very intensive and unique usage pattern across social media.
Aging is one of the most striking mega trends changing our society in the next decade. Over the next ten years, aging and how we respond to it will increasingly affect society. The number of 65+ year olds will increase greatly between now and the year 2020.
An aging population will have several implications to the society, workforce market and new technologies that will emerge.
But is also interesting to notice that elderly of tomorrow will behave different as elderly of today. Fresher, more technologically savvy, better educated seniors and a big need for elderly involvement in employment and society in general, could change the way will look aging.
From January 2010 Levi Strauss & Co will introduce a small change in their products as a step to help reduce the amount of textiles that are thrown away every year. Levi’s will give their clothing’s tags a new use by adding a “donate to goodwill” icon in order to raise people’s consciousness about recycling clothes. The tag will also encourage users to wash their jeans less, wash in cold water and line dry to cut down energy usage.
Nike is the biggest worlds sportswear apparel company and controls more than 45% of the US athletic sportswear market. The company designs and sells shoes and sportwear for just about every sport, including soccer, football , volleyball, running, and wrestling . Their brand value is more than 18 Billion, according to Interbrand.
Probably one of the most emblematic things about Nike is their unmistakable Swoosh logo. But very few people know the story behind this small piece of marketing history.
Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a brand, product or idea. It gives customers an opportunity to engage and interact with brands, products, and services in sensory ways. This emotional experiences help people connect to a brand and increase the product awareness during the sales process. In short, It’s the difference between telling people about your product or letting them experience the benefits for themselves.
Experiential marketing is a powerful tool out there to win brand equity. Is a term very close to guerrilla marketing but more related to make consumers part of the advertising effort.
Here you will find 10 cool examples of experiential marketing applied around the globe.
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