A recent statement Nikesh Arora, President of Global Sales Operations and Business Development of Google demonstrate the exponential growth of the online advertising market in the mid term and the maturity of channels like the internet which in turn has captured the trust of the brands and advertisers.
Nikesh expected that within 5 to 8 years, between 30 and 50 percent of advertising will be digital. This means that online advertising would grab up to half the overall share of the advertising market.
continue reading »
Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.
continue reading »
During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
continue reading »
There are many examples of excellent marketing campaigns on public transportation that astonish due to the spectacular visual displays. But this campaign is by far the best “ambient marketing” I’ve seen during 2009. continue reading »
Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a brand, product or idea. It gives customers an opportunity to engage and interact with brands, products, and services in sensory ways. This emotional experiences help people connect to a brand and increase the product awareness during the sales process. In short, It’s the difference between telling people about your product or letting them experience the benefits for themselves.
Experiential marketing is a powerful tool out there to win brand equity. Is a term very close to guerrilla marketing but more related to make consumers part of the advertising effort.
Here you will find 10 cool examples of experiential marketing applied around the globe.
continue reading »
KIVA
Wordpress