There is no doubt that we are living in complex and changing times for Telecom industry. I think a good glimpse of the unprecedented transformation Telcos, media companies are internet players are going trough happened during this year’s Mobile world congress in Barcelona.
Several big mobile operators like Telefonica and Vodafone set the tone of the discussion about how Google is turning their business into a mere “dumbpipe” role. Even do the “frenemy” relationship between Internet players like Google and wireless service providers has been there for a while, this is the first time, Telcos ask openly for more regulatory intervention on Google’s internet dominance.
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Digital fashion come and goes and in some cases generates a great social phenomenon which soon disappears as if they never existed. Although nowadays everyone is shocked about social networking exponential growth and relevance in our daily life, it is also interesting to analyze the latest data on active accounts. This data confirms that social networks are still on a bullish period; living a golden age, even do tough times come ahead.
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Although many companies today are leveraging on the power of social media to build brand value, we’ve already seen several cases where brands have been challenged by the explosive dissemination of negative information.
One of the key things that are keeping marketers up at night is the fear of a social media brand crisis. It can be due to anything ranging from bad product reviews, employee-indiscretions on YouTube to service complaints on Twitter.
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