Many traditional media CEOs, especially Rupert Murdoch consider that the answer to the big question about how to monetize internet is about offering paid content. In the other hand, we heard more and more people saying that they are not willing to pay for digital content, probably spoiled by internet “free” access.
Digital fashion come and goes and in some cases generates a great social phenomenon which soon disappears as if they never existed. Although nowadays everyone is shocked about social networking exponential growth and relevance in our daily life, it is also interesting to analyze the latest data on active accounts. This data confirms that social networks are still on a bullish period; living a golden age, even do tough times come ahead.
Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.
Probably one of the most farsighted and most well renowned logos in the mobile industry was “Connecting people” from Nokia, the finish handset manufacturer. The slogan, created by Ove Strandberg, established the vision of the mobile industry during the last decade: connect 6 Billion people via wireless technology. Clearly, the wireless industry has done an incredible job on fulfilling this shared vision. Currently, more than 4 Billion users around the world communicate via a mobile device and in the next 3 years another 1 Billion people will join them. Besides, wireless broadband is growing exponentially and via 2014 most of internet connections will be performed via wireless network.
But the question today is what is going to be the next decade motto for this industry?
It looks like everyone wants to have an Application store: you see Apple celebrating three billion downloads milestone, RIM and Google launching their own apps store to support BlackBerry and Android phones respectively and even operators like China Mobile, Vodafone and Telefonica exploring this avenue.
But have you thought on automobile applications store?
As part of Google efforts to go green, the giant took a big step by entering the energy business with the creation of a subsidiary called Google Energy. The request done to the federal energy regulatory commission includes buying and selling electricity on the wholesale market.
The success of Facebook, Twitter and others big social networks is showing sign of fatigue as the fad dissipates and digital natives started moving away from these crowded communities to more niche based sites.
Do you tweet while driving? Do you update your Facebook status at work or during vacation? Have you ever wonder how much time people spend on social networking activities like updating status, checking in on Facebook or posting a tweet on Twitter?
A recent study from Retrevo.com, a consumer electronics shopping site, tried to find the answers on how much control people have over their social media life.
If we could turn back the time ten years and browse trough the World Wide Web, probably we would be shocked by the organizational chaos, primitive design and the lack of functionalities from most of the sites. Internet was not always an organized place, linked, personalized and rich in Multimedia content. We have traveled a winding road to be where we are today : The Web 2.0
Are you tired of your Social Network life? Feed up of exposing your life trough web 2.0? Would you like to recover your offline back again? Web 2.0 Suicide Machine lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and do away with your Web2.0 alterego.
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