According to data provided by comScore regarding digital advertising spending for the first quarter in the U.S., Facebook could reach a advertising revenue potential of $ 1,500 million USD during this year. Additionally, the Social network sites is leading online advertising impressions in the U.S.
More than five hours per month is the average time each person with internet access around the world remains in social networks, according to media consultancy and market research company Nielsen.
Facebook’s owner Mark Zuckerberg says that privacy norms have radically shifted during the last 6 years due to the rise of social networking sites.
The success of Facebook, Twitter and others big social networks is showing sign of fatigue as the fad dissipates and digital natives started moving away from these crowded communities to more niche based sites.
It seems that the use of social networking and collaborative applications for business purposes has skyrocketed in the last six month period. In the past six months, Twitter sessions established physically from companies has increased by 250% compared to those developed from a year ago.
Do you tweet while driving? Do you update your Facebook status at work or during vacation? Have you ever wonder how much time people spend on social networking activities like updating status, checking in on Facebook or posting a tweet on Twitter?
A recent study from Retrevo.com, a consumer electronics shopping site, tried to find the answers on how much control people have over their social media life.
Facebook is becoming a productivity nightmare for employers at companies in India, as employees have started spending too much time on the biggest social networking site. A new survey revealed that it is beginning to affect efficiency at work. continue reading »
During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
Probably the growth that Facebook experienced this year, reaching over 350 million users, will continue during 2010. Increasingly, brands, companies, music bands, NGOs, will create their pages, profiles, events, groups or causes in the social network site as a way to reach their consumers and get some spotlight.
But in this extremely crowded place, for being able to differentiate our brand we must know some essentials applications for it.
I leave you with a selection of 10 must-have applications to stand out from the crowd.
During Copenhagen climate world forum Greenpeace developed a strong communicational campaign trying to create consciousness about climate change and push world leaders to take real actions against this phenomenon.
The campaign, displayed within Copenhagen airport, shows several world leaders like Obama, Merkel, and Brown among others by the year 2020 apologizing for not been able to stop the climate change at the right time. The message given by the aging politicians is clear : “ I´m sorry. We could have stopped catastrophic climate change…we didn´t.” The campaign call to action invites them to act now and change the future.
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