If we could turn back the time ten years and browse trough the World Wide Web, probably we would be shocked by the organizational chaos, primitive design and the lack of functionalities from most of the sites. Internet was not always an organized place, linked, personalized and rich in Multimedia content. We have traveled a winding road to be where we are today : The Web 2.0
Here’s my list of what I think influenced or impacted the drive of science in the last ten years. Most of these discoveries will change our life completely in the next decade in ways we couldn’t imagine ten years ago.
Are you tired of your Social Network life? Feed up of exposing your life trough web 2.0? Would you like to recover your offline back again? Web 2.0 Suicide Machine lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and do away with your Web2.0 alterego.
Is clear that the decade 2000-2010 made profound changes in all levels of our lifes. From the way we communicate, interact, socialize, entertain to new paradigms settled in many industries, I think is a good time to stop and think about the biggest losers during the last ten years.
During Copenhagen climate world forum Greenpeace developed a strong communicational campaign trying to create consciousness about climate change and push world leaders to take real actions against this phenomenon.
The campaign, displayed within Copenhagen airport, shows several world leaders like Obama, Merkel, and Brown among others by the year 2020 apologizing for not been able to stop the climate change at the right time. The message given by the aging politicians is clear : “ I´m sorry. We could have stopped catastrophic climate change…we didn´t.” The campaign call to action invites them to act now and change the future.
Some days back eMarketer released their latest forecast for social networking ad spending. According to them, advertisers will spend $435 million on Facebook this year and $605 million on 2010. Even do these figures implies 39% increase, they are quite below the $1 billion in revenue for 2010 TBI Research’s forecast .
It also interesting to see that Myspace outlook for next year is quite pessimistic. First of all, advertisers will reduce their ad spending from $490 million this year to $385 million. Secondly, their growth outside U.S. market will be close to zero, staying at $25 million
The consulting and Digital Marketing Company Multiplica just released a new study comparing source of revenues and business models from Top 100 web 2.0 sites today. Multiplica analyzed companies like Youtube, Myspace, Facebook, and Wikipedia Among others.
The study gives a pretty good picture about today’s web 2.0 business models and some ideas on way forward that I would like to share. continue reading »
Predicting the future is always a rather challenging task. There is one thing about predicting the future….it is so hard to predict.
Mike Elgan makes a great top ten list with the worst predictions by technology pundits for this 2009. Most of them where too vague considering the existing trends happening at the end of this year.
Check the top ten list below
Google’s Android OS is growing exponentially driven by a massive amount of handsets based on the new mobile OS that are coming to the market. Also, Android seems to be the perfect marketplace for new applications development due to their “open” source and their application store.
And it looks like developers are supporting this platform: Android already has more than 16.000 applications. Still far below App store´s 100.000 applications but quite impressive if you think the little time Android supported mobiles have been available.
2009 was the year when social media became a mainstream media creating a paradigm shift on digital marketing opportunities, strategies and budget.
We can expect that 2010 will deepen this media shift as the hype dissipates from Social media marketing efforts like Facebook fan pages, Twitter campaigns and other superficial attempts for bringing a more honest community factor to brands and organizations.
This are my 5 likely truths for 2010 when it comes to social networking
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