There is no doubt that we are living in complex and changing times for Telecom industry. I think a good glimpse of the unprecedented transformation Telcos, media companies are internet players are going trough happened during this year’s Mobile world congress in Barcelona.
Several big mobile operators like Telefonica and Vodafone set the tone of the discussion about how Google is turning their business into a mere “dumbpipe” role. Even do the “frenemy” relationship between Internet players like Google and wireless service providers has been there for a while, this is the first time, Telcos ask openly for more regulatory intervention on Google’s internet dominance.
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During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
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It seems our social graph can influence are life in a much deeper way than we think. As social networks like Face book, Twitter and Myspace start reaching a massive audience researchers are discovering how powerful the influence that our digital connections can have over our lives.
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It seems that the use of social networking and collaborative applications for business purposes has skyrocketed in the last six month period. In the past six months, Twitter sessions established physically from companies has increased by 250% compared to those developed from a year ago.
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Here’s my list of what I think influenced or impacted the drive of science in the last ten years. Most of these discoveries will change our life completely in the next decade in ways we couldn’t imagine ten years ago.
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Is clear that the decade 2000-2010 made profound changes in all levels of our lifes. From the way we communicate, interact, socialize, entertain to new paradigms settled in many industries, I think is a good time to stop and think about the biggest losers during the last ten years.
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Probably the growth that Facebook experienced this year, reaching over 350 million users, will continue during 2010. Increasingly, brands, companies, music bands, NGOs, will create their pages, profiles, events, groups or causes in the social network site as a way to reach their consumers and get some spotlight.
But in this extremely crowded place, for being able to differentiate our brand we must know some essentials applications for it.
I leave you with a selection of 10 must-have applications to stand out from the crowd.
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During Copenhagen climate world forum Greenpeace developed a strong communicational campaign trying to create consciousness about climate change and push world leaders to take real actions against this phenomenon.
The campaign, displayed within Copenhagen airport, shows several world leaders like Obama, Merkel, and Brown among others by the year 2020 apologizing for not been able to stop the climate change at the right time. The message given by the aging politicians is clear : “ I´m sorry. We could have stopped catastrophic climate change…we didn´t.” The campaign call to action invites them to act now and change the future.
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Google’s Android OS is growing exponentially driven by a massive amount of handsets based on the new mobile OS that are coming to the market. Also, Android seems to be the perfect marketplace for new applications development due to their “open” source and their application store.
And it looks like developers are supporting this platform: Android already has more than 16.000 applications. Still far below App store´s 100.000 applications but quite impressive if you think the little time Android supported mobiles have been available.
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Since many years more and more Anthropologists are studying human behavior on Internet. Cyberanthropologism is becoming increasingly important for understanding the complexity of the Homo Digitalis.
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