Social Machinery

Since many years more and more Anthropologists are studying human behavior on Internet. Cyberanthropologism is becoming increasingly important for understanding the complexity of the Homo Digitalis. 

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As Web 2.0 becomes more and more a mainstream media and a essential communication tool for everyone, new segments start entering this space creating disruption. For instance, during the past few months a massive amount of seniors have joined social networking sites like facebook, becoming the fastest growing segment according to Comscore report.

Now social media is becoming a common place for the so-called “digital moms” segment, which is showing a very intensive and unique usage pattern across social media.

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Pingdom released a new study showing the ratio between men and women on top 19 social networking sites like Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com and Bebo. 

The research reveals that women rules the social networking space with a higher proportion of users in most of the sites.

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More than 70 years back Dale Carnegie wrote an amazing  book on how to influence people and build friendships. Incredibly,  his way of looking the world is a fundamental piece of what today we called Social media. 

For any company or brand trying to enter the Social media space for engaging with their customers  is key to understand the paradigm shift that is happening  in terms of communication. Today the online world is about conversations; your brand needs to participate in thousands of small conversations  in the vast web 2.0 space.

This is a fundamental change compared to the last 50 years, where traditional media like Television, radio and newspaper used to broadcast messages to millions of people doesn’t matter if you like or not. It was one way communication.

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