Malaysian Marketing Gap 0
We often talk about the digital divide as a way to express the existing gap between the connected world and the ones still left behind by internet connectivity. We also talk often about the Generational Divide, or the big behavioral, communication and values difference between young digital generations and older age groups.
But there is another gap happening today in Malaysia that is related to media. I called the Marketing confidence gap: basically, the huge difference between how much time Malaysians are spending on digital media like internet or mobile and the money advertisers are spending on those channels.
The time shift in Malaysia media consumption is not being reflected in advertising spending yet.
KIVA
Wordpress