Indonesia economy’s strong growth has propelled a growing middle class eager to spend in more sophisticated telecommunication services. At least this is the conclusion from several research companies that have deeply studied this market. The establishment of a growing and sophisticated young professional segment, highly-educated and well employed will represent the next growing consumption-engine, but will also set the stage for other segments to follow.
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Analysts and telecom executives haven’t been highlighting extensively product and service commoditization as the main risk operators will face in the coming years driven by their marginalization into the value chain as a mere “bit pipe” provider. Meanwhile new media players are expanding their reach in the mobile space with strong and global brands threatening current operator’s revenues.
Faced with a bleak prospect, many have considered that Telco’s future is to become just a dump pipe similar to what utility companies are today. But, how true is this hypothetical and “devastating” outlook?
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Coca Cola is focusing most of its social media marketing efforts on mainstream social networking sites like Youtube, Twitter and Facebook, moving away from building their own communities. According to the brand, they will continue to create campaign sites on existing community sites instead of building their own.
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During last year, social networks became a key channel for influencing and establishing a two ways communication between brands and consumers. Many companies tried to adapt themselves to this media paradigm shift by positioning their brand in the social graph.
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Only 13 percent of Internet users are willing to pay for news content online. At least that’s one conclusion that emerges from UANA survey commissioned by the newspaper The Wall Street Journal.
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During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
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There are many examples of excellent marketing campaigns on public transportation that astonish due to the spectacular visual displays. But this campaign is by far the best “ambient marketing” I’ve seen during 2009. continue reading »
The consulting and Digital Marketing Company Multiplica just released a new study comparing source of revenues and business models from Top 100 web 2.0 sites today. Multiplica analyzed companies like Youtube, Myspace, Facebook, and Wikipedia Among others.
The study gives a pretty good picture about today’s web 2.0 business models and some ideas on way forward that I would like to share. continue reading »
Making a list of exciting Iphone applications is always a task, moreover when you have more than 100.000 applications available. Nevertheless, I choose 10 applications that are extremely useful for your daily life and you shouldn’t miss.
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As Web 2.0 becomes more and more a mainstream media and a essential communication tool for everyone, new segments start entering this space creating disruption. For instance, during the past few months a massive amount of seniors have joined social networking sites like facebook, becoming the fastest growing segment according to Comscore report.
Now social media is becoming a common place for the so-called “digital moms” segment, which is showing a very intensive and unique usage pattern across social media.
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