We often talk about the digital divide as a way to express the existing gap between the connected world and the ones still left behind by internet connectivity. We also talk often about the Generational Divide, or the big behavioral, communication and values difference between young digital generations and older age groups.
But there is another gap happening today in Malaysia that is related to media. I called the Marketing confidence gap: basically, the huge difference between how much time Malaysians are spending on digital media like internet or mobile and the money advertisers are spending on those channels.
The time shift in Malaysia media consumption is not being reflected in advertising spending yet.
continue reading »
From January 2010 Levi Strauss & Co will introduce a small change in their products as a step to help reduce the amount of textiles that are thrown away every year. Levi’s will give their clothing’s tags a new use by adding a “donate to goodwill” icon in order to raise people’s consciousness about recycling clothes. The tag will also encourage users to wash their jeans less, wash in cold water and line dry to cut down energy usage.
continue reading »
Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a brand, product or idea. It gives customers an opportunity to engage and interact with brands, products, and services in sensory ways. This emotional experiences help people connect to a brand and increase the product awareness during the sales process. In short, It’s the difference between telling people about your product or letting them experience the benefits for themselves.
Experiential marketing is a powerful tool out there to win brand equity. Is a term very close to guerrilla marketing but more related to make consumers part of the advertising effort.
Here you will find 10 cool examples of experiential marketing applied around the globe.
continue reading »
Why sometimes is so difficult to make our ideas to stay?
For anyone working in a competitive environment, with fierce competition, making ideas to stick is a critical success factor for their business or careers. But how can you achieve that Wow Factor. What makes an idea remarkable? How people can increase their likehood of success?
Educators and idea collectors Chip and Dan Heath did a great job in their book “Made to stick : why some ideas survive and others die” by revealing the anatomy of ideas that stick and explaining simple ways to make ideas stickier.
Take a look to the six principles for making your ideas to stick!
continue reading »
KIVA
Wordpress