Only 13% users willing to pay for content 0
Only 13 percent of Internet users are willing to pay for news content online. At least that’s one conclusion that emerges from UANA survey commissioned by the newspaper The Wall Street Journal.
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Is social media a digital drug? 1
Do you tweet while driving? Do you update your Facebook status at work or during vacation? Have you ever wonder how much time people spend on social networking activities like updating status, checking in on Facebook or posting a tweet on Twitter?
A recent study from Retrevo.com, a consumer electronics shopping site, tried to find the answers on how much control people have over their social media life.
Five biggest losers of the last decade 0
Is clear that the decade 2000-2010 made profound changes in all levels of our lifes. From the way we communicate, interact, socialize, entertain to new paradigms settled in many industries, I think is a good time to stop and think about the biggest losers during the last ten years.
Apple buys “cloud music” Lala 0
Lala is a very exciting music streaming service. The San Francisco based starlet has been offering “music in the cloud” for the last four years. Essentially users pay a small amount (roughly ten cents USD) for adding favorite music to their playlist that can be streamed anytime, anywhere without downloading it.
The business model changes storage capacity (downloads) for bandwidth (streaming). Also, the service is absolutely legal due to several agreements with most music labels.
Social networking in Singapore 0
Social media is already mainstream media and Singapore is at the forefront. The most wired country in the world with more broadband connections than homes is leading the way on time spent on social networks. With 4.8 broadband connections in total and highly advanced digital pattern, Singaporeans spend in average 1.300 minutes on internet every month according to Comscore.
Is also fascinating to see that Social media is chaging consumer norms and value. For instance, 51% of all Singaporeans trust more in blogs than traditional media, and Blogger is the 6th most visited site in the country. On the 20 top most visited sites in Singapore, 80% are related to social media or user generated content.
About 71% of all Singaporeans belong to a social networking site according to brand republic and they visit social networking site in average 17 times a month . continue reading »
Online ad spending surpasses TV 0
Probably we’ve reached a key milestone in the history of online advertising. For the first time in UK, the internet advertising spending exceeded TV during the first half of 2009, according to Pricewaterhouse Coopers.
By this way, online advertising has grown 100 times during the last 10 years.
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