Social Machinery

Generation 2020 (by some analysts a segment born around 2000 and graduating from high school by 2020) is the latest generation made up of  today’s kids and youth.  Gen 2020 will face a very complex world but they are more conscious about it than any other generation before

Social researchers have studied and debate deeply about gen Y or digital natives (segment between 15-30 years) and their rapid embrace of digital technology. Neverthless, generation 2020 is the first group born into a full digital world. It’s like comparing learning a language in school with being a native speaker.

This generation is not currently part of the workforce but within a decade they will comprise 10%-15% of the workforce and and by 2025 they will be the largest generation at work.

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Nike is the biggest worlds sportswear apparel company and controls more than 45% of the US athletic sportswear market. The company designs and sells shoes and sportwear for just about every sport, including soccer, football , volleyball, running, and wrestling . Their brand value is more than 18 Billion, according to Interbrand.

Probably one of the most emblematic things about Nike is their unmistakable Swoosh logo. But very few people know the story behind this small piece of marketing history.

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