As Web 2.0 becomes more and more a mainstream media and a essential communication tool for everyone, new segments start entering this space creating disruption. For instance, during the past few months a massive amount of seniors have joined social networking sites like facebook, becoming the fastest growing segment according to Comscore report.
Now social media is becoming a common place for the so-called “digital moms” segment, which is showing a very intensive and unique usage pattern across social media.
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What kind of things people has been googling during this year? Google just released their official list with the fastest rising searches for 2009.
Honestly, Google doesn’t provide a unique list , but several rankings that gives you a global and local perspective.
It really worth to go trough the different rankings, as Google search is the number one search engine and a good reflection on what is happening on Internet. The list gives you some interesting trends and also reflects the most important events during this 2009.
Check a short summary below
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Pingdom released a new study showing the ratio between men and women on top 19 social networking sites like Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com and Bebo.
The research reveals that women rules the social networking space with a higher proportion of users in most of the sites.
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Social media is already mainstream media and Singapore is at the forefront. The most wired country in the world with more broadband connections than homes is leading the way on time spent on social networks. With 4.8 broadband connections in total and highly advanced digital pattern, Singaporeans spend in average 1.300 minutes on internet every month according to Comscore.
Is also fascinating to see that Social media is chaging consumer norms and value. For instance, 51% of all Singaporeans trust more in blogs than traditional media, and Blogger is the 6th most visited site in the country. On the 20 top most visited sites in Singapore, 80% are related to social media or user generated content.
About 71% of all Singaporeans belong to a social networking site according to brand republic and they visit social networking site in average 17 times a month . continue reading »
The controversial site wikileaks has released 500.000 text pager intercepts covering a 24 hour period surrounding the September 11, 2001 attacks in New York and Washington.
The messages were broadcasted “live” to the global community — synchronized to the time of day they were sent. The first message was from 3AM September 11, 2001, five hours before the first attack, and the last, 24 hours later.
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Some few weeks back my mother, which is 70 years old, started her own Facebook account. As a new social media user it took her sometime before she really understood the concept of social networks, but after three weeks she started uploading pictures, tagging people, commenting on walls (sometimes without distinguishing between walls and direct messages) and increasing her network by adding all our extended family.
Maybe this is good reflection on how Social media sites are becoming a mainstream channel for communication. And in the case of Facebook, it looks like its attracting a bigger amount of old users meanwhile younger users are focusing more on microblogging.
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Social networking and blog sites accounted for 17% of all internet activity worldwide during last August. This means that every one out of six minutes online is devoted to social media activities according to Nielsen Company.
The popularity of sites like Facebook, Twitter, Linkedin, MySpace is four times higher than 2005. On September 2009, Facebook reached 300 Millions users and also increased their user time spent on the site in more than 83% compared to last year.
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“If you don’t know where you are going, any road will get you there.” – Alice in wonderland
Maybe you are a small business owner or an entrepreneur interested on using Social media as a way to promote your business or ideas, engage with potential customers and create more traction around your business. Probably you already have a Facebook account and you Tweet regularly about your products and services. But do you have a plan?
Creating a Social media plan will help you to clarify what are your objectives and what you want to get from the web 2.0. Based on those objectives you can determine in a better way which channels and tools fits better you strategy. Finally, having objectives helps you to have some baseline to measure your results, and more important, achieve improvements.
Here I share some ten tips for creating a first social media plan
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More than 70 years back Dale Carnegie wrote an amazing book on how to influence people and build friendships. Incredibly, his way of looking the world is a fundamental piece of what today we called Social media.
For any company or brand trying to enter the Social media space for engaging with their customers is key to understand the paradigm shift that is happening in terms of communication. Today the online world is about conversations; your brand needs to participate in thousands of small conversations in the vast web 2.0 space.
This is a fundamental change compared to the last 50 years, where traditional media like Television, radio and newspaper used to broadcast messages to millions of people doesn’t matter if you like or not. It was one way communication.
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Social media is growing big time in the world and Malaysia is not the exception. Three main key drivers can explain this flourishing digital lifestyle in Malaysia society: consumer internet behavior, broadband growth and content digitalization. More interesting is that this trend is reaching the business segment and creating new opportunities for companies to share, communicate and build bond with their customers.
About 80% of Malaysian’s most valuable brands according to Interbrand, already have a social media channel in the form of blog, community, Twitter account, Facebook site, MySpace community fans club page or other social inventory.
Just as a good example is how AirAsia is engaging their online community via a wide range selections of channels like corporate blog, Tony Fernandes CEO Blog , AirAsia Travel Wish List application on Facebook Application, AirAsia Facebook Fan Page , AirAsia employees Facebook Group, AirAsiaGroup Channel on YouTube among others.
Let’s take a look to Malaysia Social media phenomenon….
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