comScore latest social networking market study found that more than 30% of smartphone users accessed social networking sites via their mobile phones in January 2010 , up 36% compared to 22.5% one year back.
Digital fashion come and goes and in some cases generates a great social phenomenon which soon disappears as if they never existed. Although nowadays everyone is shocked about social networking exponential growth and relevance in our daily life, it is also interesting to analyze the latest data on active accounts. This data confirms that social networks are still on a bullish period; living a golden age, even do tough times come ahead.
More than five hours per month is the average time each person with internet access around the world remains in social networks, according to media consultancy and market research company Nielsen.
Facebook’s owner Mark Zuckerberg says that privacy norms have radically shifted during the last 6 years due to the rise of social networking sites.
Facebook is becoming a productivity nightmare for employers at companies in India, as employees have started spending too much time on the biggest social networking site. A new survey revealed that it is beginning to affect efficiency at work. continue reading »
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During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
Probably the growth that Facebook experienced this year, reaching over 350 million users, will continue during 2010. Increasingly, brands, companies, music bands, NGOs, will create their pages, profiles, events, groups or causes in the social network site as a way to reach their consumers and get some spotlight.
But in this extremely crowded place, for being able to differentiate our brand we must know some essentials applications for it.
I leave you with a selection of 10 must-have applications to stand out from the crowd.
Some days back eMarketer released their latest forecast for social networking ad spending. According to them, advertisers will spend $435 million on Facebook this year and $605 million on 2010. Even do these figures implies 39% increase, they are quite below the $1 billion in revenue for 2010 TBI Research’s forecast .
It also interesting to see that Myspace outlook for next year is quite pessimistic. First of all, advertisers will reduce their ad spending from $490 million this year to $385 million. Secondly, their growth outside U.S. market will be close to zero, staying at $25 million
According to a very close source to the microblogging company, Twitter will get 25 millions dollars due to their search agreements with Google and Microsoft. These revenues would be enough for Twitter to break even before end of this year according to the same source.
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