Social networking and blog sites accounted for 17% of all internet activity worldwide during last August. This means that every one out of six minutes online is devoted to social media activities according to Nielsen Company.
The popularity of sites like Facebook, Twitter, Linkedin, MySpace is four times higher than 2005. On September 2009, Facebook reached 300 Millions users and also increased their user time spent on the site in more than 83% compared to last year.
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Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
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Is important for companies planning their social media strategy to understand the demographics of social graph, especially in the case of social networking sites like Facebook that are changing their user composition and segment penetration extremely fast.
The last report from Emarketer can give us some interesting new facts about the dramatic change of Facebook’s user groups in the last months.
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For most of us the perception of Internet traffic as a fragmented collection of websites, similar to the long tail of content available is a fairly good representation.
But according to a latest reports from Arbor Network there is a consolidation happening. In that sense, 6% of world’s traffic is related to Google sites, becoming the company that receives more traffic in the globe.
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Social media is growing big time in the world and Malaysia is not the exception. Three main key drivers can explain this flourishing digital lifestyle in Malaysia society: consumer internet behavior, broadband growth and content digitalization. More interesting is that this trend is reaching the business segment and creating new opportunities for companies to share, communicate and build bond with their customers.
About 80% of Malaysian’s most valuable brands according to Interbrand, already have a social media channel in the form of blog, community, Twitter account, Facebook site, MySpace community fans club page or other social inventory.
Just as a good example is how AirAsia is engaging their online community via a wide range selections of channels like corporate blog, Tony Fernandes CEO Blog , AirAsia Travel Wish List application on Facebook Application, AirAsia Facebook Fan Page , AirAsia employees Facebook Group, AirAsiaGroup Channel on YouTube among others.
Let’s take a look to Malaysia Social media phenomenon….
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