Although the vast majority of Google is search engine market, the reality is that after 10 years the Mountain View giant has become the largest advertising agency in the world.
Over the past year, Google reported total gross revenues of $ 24 billion USD. If we discount the 6 billion paid to its partners (with whom they share the advertising revenue), net revenues are in the range of $ 18 billion.
The Center for Marketing Research from Massachusetts Dartmouth University just released a new research about Social media adoption from Inc. 500; a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. The new study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500.
The success of Facebook, Twitter and others big social networks is showing sign of fatigue as the fad dissipates and digital natives started moving away from these crowded communities to more niche based sites.
2009 will be remembered as the year of social media growth. Recently, Facebook CEO Mark Zuckerberg announced that the social network had reached more than 350 Million users. Facebook is not alone, phenomenon like Twitter, Youtube, Linkedin among others have established as a key media component in our daily life.
Taking in consideration the value social networking add to business, entertainment, lifestyle and communication areas: Are users willing to pay to stay connected with friends on sites like Facebook or MySpace? And if they don’t want to pay for any of it, what would they be willing to “give away” in order to keep these sites free?
The consulting and Digital Marketing Company Multiplica just released a new study comparing source of revenues and business models from Top 100 web 2.0 sites today. Multiplica analyzed companies like Youtube, Myspace, Facebook, and Wikipedia Among others.
The study gives a pretty good picture about today’s web 2.0 business models and some ideas on way forward that I would like to share. continue reading »
According to Reuters, Telefonica just bought Jajah, the VOIP service provider, for 200 Millions dollars. Jajah currently has around 15 million subscribers that can make cheaper phone calls on their landline and mobile phones via its site. There are seven key points for understanding Telefonica´s strategic move.
Great work done by Flaptor on analyzing 400 Millions tweets using Trendistic in order to rank the top 20 Twitter trending topics for 2009. The ranking is based on the percentage of Tweets who mentioned a specific topic or event during a particular day.
Take a look to the Top 10 list below
Lala is a very exciting music streaming service. The San Francisco based starlet has been offering “music in the cloud” for the last four years. Essentially users pay a small amount (roughly ten cents USD) for adding favorite music to their playlist that can be streamed anytime, anywhere without downloading it.
The business model changes storage capacity (downloads) for bandwidth (streaming). Also, the service is absolutely legal due to several agreements with most music labels.
2020 workplace won’t look the same as today. We will see a more flexible, freelance based, highly collaborative and far less secure work world. It will be run by a generation with new values — and women will increasingly be at the control
Technology and the ageing population will be the main drivers of change for bringing opportunities and new ways of work like more flexible career paths and nomadic working environments. Future worker will be highly specialized and the lack of personal contact might change the culture of organizations as an important of their jobs will be teleworking. Finally will seeing a blurfed division between home, work, retail, information, entertainment.
Let me share the top 10 likely truths for the future workplace in this post.
The world has achieved 4 Billion mobile phone users according to latest report from WCIS. With more than 60% mobile penetration, service providers are looking on how to onboard the next billion subscribers that will come mainly from emerging markets like China and India. According to UND studies, this segment lives on less than $2USD a day.
Therefore, operators wanting to seize this opportunity must find ways to reach less affluent markets in cost-effective and profitable ways. Doing business with the world’s 2 billion poorest people – 1/3rds of the world’s population – will require radical innovations in technology and business models.
But for companies with the resources and persistence to compete at for these customer segments, the prospective rewards include growth, profits and incalculable contributions to mankind.
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