Social media is already mainstream media and Singapore is at the forefront. The most wired country in the world with more broadband connections than homes is leading the way on time spent on social networks. With 4.8 broadband connections in total and highly advanced digital pattern, Singaporeans spend in average 1.300 minutes on internet every month according to Comscore.
Is also fascinating to see that Social media is chaging consumer norms and value. For instance, 51% of all Singaporeans trust more in blogs than traditional media, and Blogger is the 6th most visited site in the country. On the 20 top most visited sites in Singapore, 80% are related to social media or user generated content.
About 71% of all Singaporeans belong to a social networking site according to brand republic and they visit social networking site in average 17 times a month . continue reading »
Some few weeks back my mother, which is 70 years old, started her own Facebook account. As a new social media user it took her sometime before she really understood the concept of social networks, but after three weeks she started uploading pictures, tagging people, commenting on walls (sometimes without distinguishing between walls and direct messages) and increasing her network by adding all our extended family.
Maybe this is good reflection on how Social media sites are becoming a mainstream channel for communication. And in the case of Facebook, it looks like its attracting a bigger amount of old users meanwhile younger users are focusing more on microblogging.
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Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
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With more than 20 Million users and 8 Million Tweets per day, trying to be someone in the vast landscape of Twitter-land is not easy. Most of the users will try to create a loyal audience but after a while leave their accounts, frustrated by the results.
So, how you can build a loyal base of followers who would like to spend their time reading your tweets?
Let me share 6 Tips for becoming more relevant and build your personal brand reputation continue reading »
Although many companies today are leveraging on the power of social media to build brand value, we’ve already seen several cases where brands have been challenged by the explosive dissemination of negative information.
One of the key things that are keeping marketers up at night is the fear of a social media brand crisis. It can be due to anything ranging from bad product reviews, employee-indiscretions on YouTube to service complaints on Twitter.
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Youtube, Twitter and Wikipedia are three emblematic services that attract hundreds of Millions Visitors every month. Their current company value is skyrocketing, but ¿Are these companies making big money for their owners?
Today’s missing piece of Web 2.0 can be summarized in one sentence: “Show me the money “.
No one has figured out how anyone could be willing to pay for the kind of services we are enjoying today and how to create a sustainable business model that could bridge the gap between value generation ( the relevance of these applications for users) and value creation (monetization).
In this article we explore the cases of these three companies
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