Yotube gets a face lift 0
Youtube has surprised us during the last weeks with several new developments in its service like upgrades, new functionalities and system improvements.
Tag Youtube
Worst social media controversy 2009 2
During 2009, Social media exponential growth generated high interest from brands and organizations. Many companies decided to launch social channels as part of their go-to-market strategy. Even do there are some superb examples about brands that innovated and increased customer engagement by integrating social media into their marketing strategy, many other failed miserably when they tried to use it.
Will social networks charge users? 2
2009 will be remembered as the year of social media growth. Recently, Facebook CEO Mark Zuckerberg announced that the social network had reached more than 350 Million users. Facebook is not alone, phenomenon like Twitter, Youtube, Linkedin among others have established as a key media component in our daily life.
Taking in consideration the value social networking add to business, entertainment, lifestyle and communication areas: Are users willing to pay to stay connected with friends on sites like Facebook or MySpace? And if they don’t want to pay for any of it, what would they be willing to “give away” in order to keep these sites free?
Women rules social networking 0
Pingdom released a new study showing the ratio between men and women on top 19 social networking sites like Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com and Bebo.
The research reveals that women rules the social networking space with a higher proportion of users in most of the sites.
Social networking in Singapore 0
Social media is already mainstream media and Singapore is at the forefront. The most wired country in the world with more broadband connections than homes is leading the way on time spent on social networks. With 4.8 broadband connections in total and highly advanced digital pattern, Singaporeans spend in average 1.300 minutes on internet every month according to Comscore.
Is also fascinating to see that Social media is chaging consumer norms and value. For instance, 51% of all Singaporeans trust more in blogs than traditional media, and Blogger is the 6th most visited site in the country. On the 20 top most visited sites in Singapore, 80% are related to social media or user generated content.
About 71% of all Singaporeans belong to a social networking site according to brand republic and they visit social networking site in average 17 times a month . continue reading »
Eye tracking on social networking: Debunking myths 0
Oneupweb just came with an exciting study about how we behave on social networking sites like Facebook, Twitter and Youtube especially when it comes to advertising.
There is a strong belief among analysts that most people don’t look ads when they are on social networking sites. This belief was built some years back when a controversial study so called “banner blindness” reported a growing trend of users ignoring banners. Still, experts haven’t reach consensus about the soundness of this study.
But now with the fast improvement on eye tracking technology is possible to better understand the behavior of users on these sites. Eye Tracking technologies can reveal how user’s attention is allocated across specific Areas Of Interest. Oneupweb used these techniques to investigate how users interact with sponsored ads while conducting search tasks on Facebook, Twitter and YouTube.
How to manage a social media crisis 0
Although many companies today are leveraging on the power of social media to build brand value, we’ve already seen several cases where brands have been challenged by the explosive dissemination of negative information.
One of the key things that are keeping marketers up at night is the fear of a social media brand crisis. It can be due to anything ranging from bad product reviews, employee-indiscretions on YouTube to service complaints on Twitter.
How to monetize the web 2.0? 2
Youtube, Twitter and Wikipedia are three emblematic services that attract hundreds of Millions Visitors every month. Their current company value is skyrocketing, but ¿Are these companies making big money for their owners?
Today’s missing piece of Web 2.0 can be summarized in one sentence: “Show me the money “.
No one has figured out how anyone could be willing to pay for the kind of services we are enjoying today and how to create a sustainable business model that could bridge the gap between value generation ( the relevance of these applications for users) and value creation (monetization).
In this article we explore the cases of these three companies
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